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Most common problems of shopkeepers who buy gold jewelry wholesale

Have you ever used gold metal to pay for your business/personal expenses ? During slow sales season, we believe its common for a jeweller to use their gold metal to pay for expenses. This happens mainly because your business is not providing you profits in cash. And you have grown mostly due to increase in gold prices over the last couple of years. Is this a good business approach ?

Most of the Testing Labs don’t follow proper procedure while hallmarking your jewellery purchases and they rely on the goodwill of the wholesaler that you bought from. But if you tell your testing lab that a BIS official is asking for a sample of item that the lab had hallmarked, rest assured, the manager of that lab will beg you not to give the sample to the official. Because if a hallmarked item is not matching the BIS purity standards, the lab as well as the wholesaler that you bought from, is in trouble. NOT EXPERIENCED? TRY IT WITH YOUR LAB.

Have you ever faced a situation where your customer is selecting your designs but mid-way turns sour, because of a tiny fault in your jewelry item. Imagine a family making purchases for their daughter’s wedding from you. And they find 1-2 faulty pieces, and suddenly they leave your shop without buying a single item. A reasonably big shopkeeper may lose Rs.5-10 lacs of profits annually due to a faulty jewelry item.

According to sources, a gold jeweller sells his stock in 4 months on average. This means 3 rotations of gold inventory in 12 months. Assuming that you have 5 kg of gold inventory and 8% margin, you’re earning 1200 gms (8% of 15kg annual sale) in 1 year. What if you can increase your return to 2400 gms, effectively doubling your profit.

If you visit a wholesaler 25-30 times in a year, and buy 200 grams on average. This means you put Rs.6 lacs worth of stock at risk, 25-30 times in a year. What if you lose that ?

To save Rs.2.50 Lacs annually in your gold jewelry business

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BSH92 specializes in gold jewelry wholesale 22k and provides following benefits to its customers

We come to you. You choose the designs you like from our ready stock and we deliver the goods to you. We have developed a unique system which enables you to physically choose from our total ready stock so that you can check the make of every piece you buy. This way you can save a minimum of Rs.6 lacs annually by working with us.

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We test every lot by melting 1 sample piece and ascertaining the purity to match the BIS hallmark standards. We do this for every lot we sell. This means you can actually call up the BIS official and invite them to check the purity of your jewellery that you bought from us.

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Our customers take good business approach. They rely on sales of gold jewellery rather than relying on increase in gold prices to calculate their business growth. We provide you 95% saleable products. Our customers report that the gold jewellery they buy from us gets sold relatively quickly when compared to the jewellery from other wholesalers.

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We offer 2-months buyback guarantee. This means if you cannot sell the items you purchased from us, we will buy-back the goods and pay you back. The only condition is that you paid for that purchase in ‘current date’. This means the maximum time that you can sell/liquidate your stock purchases is 2 months instead of 4 months on average. This way you halve the time that you block your inventory in gold jewellery. That’s why, your profits gets doubled by working with us.

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Each and every piece we sell, goes through a total of 25 quality checks from start to finish. You will never lose a customer again just because of a faulty piece.

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To increase your annual profit by
Rs.6 lacs fill up this form

Where will jewellery manufacturers be 1 year from now.

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To double your annual profits in gold jewellery business

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